UGG vs. UGG Australia vs. UGG Since 1974: What’s the Difference?

UGG vs. UGG Australia vs. UGG Since 1974: Which One Should You Actually Buy?
If you’ve ever searched for UGG boots, you’ve probably noticed something confusing:
Some say “UGG”
Some say “UGG Australia”
And then there’s “UGG Since 1974”
At first glance, they seem like the same thing — but they’re not.
And once you understand the difference, it becomes pretty clear which one is worth your money.
The 3 Names You’re Seeing (Explained Simply)
UGG (official brand):
– Global fashion brand owned by Deckers
– Trend-driven styles and wide retail distribution
UGG Australia:
– The old name for the same UGG brand
– Still used in listings and marketing
UGG Since 1974:
– A completely separate Australian company
– Focused on traditional, handmade sheepskin boots
What Is UGG Since 1974?
UGG Since 1974 is an Australian brand that represents what “ugg boots” originally were — long before they became a global fashion trend.
These boots are:
– Made in Australia
– Crafted from genuine sheepskin
– Built for comfort and durability over trends
They feel more like a product designed to last, rather than something designed for a season.
Why I’d Choose UGG Since 1974 Over UGG
1. It’s closer to the original product
– “Ugg boots” started as a functional, everyday boot
– UGG Since 1974 still reflects that
2. The materials feel more authentic
– Traditional sheepskin construction
– Less focus on mass production
3. It’s less trend-driven
– UGG (Deckers) leans heavily into fashion cycles
– UGG Since 1974 stays consistent and timeless
4. It feels more intentional
– Fewer styles, more focus on quality
– The kind of product you buy once and keep
Why the UGG Brand Became So Popular
To be fair, the UGG brand most people know exploded for a reason:
– Easy to find
– Consistent sizing
– Huge variety of styles
– Strong brand recognition
If you want something quick, trendy, and easy to return, it works.